MS Africa & Middle East 2014: great success for the 1st edition


Tomorrow the Opening Ceremony of the Egyptian version of Marmomacc and Samoter with about 120 exhibitors

The first edition of MS Africa & Middle East 2014 – The International Trade Fair for Stone, Design, Technology, Earthmoving and Building Machinery, will open its doors tomorrow and will be held in Cairo, Egypt, from 11 to 14 December 2014.
Over 6.500 sqm of total exhibition area, 3 Halls and an outdoor area, more than 120 exhibitors, of which 50% international from 6 countries (Italy, China, India, Turkey, Russia, Poland).
MS Africa & Middle East is a new project of Veronafiere, the top direct organizer of events in Italy and among the first in Europe, and its Egyptian partners, Art Line, leading organizer of exhibitions, and ExpoLink, Egyptian exporters association.
The initiative was born from the experience of Veronafiere’s best-known brands in the construction sector, Marmomacc, the international trade fair for marble and natural stone, design and technology, and Samoter, international triennial earthmoving and building machinery (whose initials give the name to the fair).
Veronafiere supports international excellence in building materials, marble and natural stone, know-how, technology and machinery to enter African and Middle Eastern emerging markets, through the hub offered by Egypt as an ideal location to bridge Europe and Africa.
«Egypt represents one of the most important trade partner of Italy in the Mediterranean Area as Italy is the first European partner of Egypt and the third world partner – says Mr. Giovanni Mantovani, CEO of Veronafiere –. Thanks to MS Marmomacc Samoter Africa and Middle East, Veronafiere is the first international Exhibition Organizer in Cairo to hold a fair focused on the building sector, particularly marble and granite, and building machineries. With this initiative Veronafiere intends to extend its international development plans to establish in the most perspective countries and, in particular, we are opening a window in Northen Africa to extend our business to some of the more strategical sectors for Veronafiere as, beside building and construction, agriculture, food processing and food».
The Italian Embassy in Cairo, the Egyptian Ministry of Industry and Foreign Trade and the Egyptian Ministry of Housing confirmed their patronage and support to the fair.
At MS Africa & Middle East international and domestic key players have the opportunity to meet professionals of building industry, architects and interior designers, decision makers of private and public sector.
The program of MS Africa & Middle East is enriched by the IBP (International Buyers Program), which offers to the exhibitors of the tradeshow the participation in B2B meetings. Selected International Buyers – from Algeria, Cameroon, United Arab Emirates, Jordan, Morocco, South Africa, Tanzania, Tunisia, Lebanon, Nigeria, Turkey, Czech Republic, Germany, Saudi Arabia, Palestine, Uganda, Qatar – meet the companies.
A great many of initiatives are dedicated to architects and designers. Thanks to experience with Marmomacc (Veronafiere is the only trade exhibition organizer that provides specific continuing professional development courses to architects, recognized by the most prestigious international professional associations), MS Africa & Middle East also welcomes a strong educational program. “Designing with Natural Stone Egypt 2014”, the training course for architects and designers organized by Marmomacc Stone Academy in collaboration with RIBA (Royal Institute of British Architects) and AIA (American Institute of Architects), it’s scheduled from 10 to 13 December. The course, sponsored by Antolini and El Badr, includes visits to leading Egyptian companies of stone processing and intensive work sessions in the classroom with internationally renowned tutors.
MS Africa & Middle East is also flanked by the 2014 AUA (Africa Union of Architects) Annual General Meeting: 70 architects from several African countries are present at the fair; AUA and SEA (Society of Egyptian Architects) are official endorsers of the exhibition.
The cultural program includes an interesting workshops focused on the opportunities and projects of the building and construction sector in Tanzania, Kenya and Angola (11 December).
Thanks to the support of the Italian Embassy in Cairo, of ICE and of the Italian Cultural Institute in Cairo, Omnia Servizi, an Italian company specialized in activities and services in the restoration and conservation sector, organizes the seminar “Italian Technologies in Restoring and Conservation for the Cultural Heritage” to promote the Italian know-how abroad.
The Ambassador of Italy to Egypt, Mr. Maurizio Massari, renew a further message of close support by the Italian Government to all economic actors and companies, both Italian and Egyptian operating in Egypt.
H.E. Massari stressed the importance of the intense economic cooperation existing between the two countries. Italy, with trade exchange of about 3,511 billion US dollars in the first seven months of 2014, is the first trade partner of Egypt in Europe and the third worldwide after the United States and Cina.
This represents an excellent result, reason of pride from our side. There is still room however to expand and further differentiate our trade relations.
Massari expressed his personal appreciation towards the work of Veronafiere and its Egyptian partners and he is confident that this initiative is, among the others, the first step in the direction of a fruitful cooperation in this important sector and will represent a real “success story” for the Sistema Italia in Egypt, in view of a more and more developed network of relationship and common initiatives between the private sectors of the two Countries.
Among the supporters/sponsors of MS Africa & Middle East there is Alex Bank, of Intesa San Paolo Group. «The bank is proud to sponsor MS-Africa and Middle East International Trade Fair – says Mr. Roberto Vercelli, CEO and Managing Director of AlexBank –. The bank has had a continuous commitment to the development and support of real estate investment, tourism projects and the construction field, especially since Egypt is the tenth largest natural stone quarry producer and the second largest exporter of marble blocks in the world».
«The bank adopts a strategy that prioritizes the direct support of industries and projects in order to bring about development and make a tangible difference in society. This exhibition – confirm Vercelli – aims to boost effectiveness of the natural stone supply chain in Egypt and strengthen its pivotal position in the manufacturing and export of marble and granite to the world, and to Africa and the Middle East in particular».

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